Product Approximate Reasoning of Online Reviews Applying to Consumer Affective and Psychological Motives Research

Consumer psychology and sentiment analysis become more and more flourishing. This paper presents fuzzy inference rules with comprehensive evaluation and emotion as antecedents and accomplishes reasoning recommendation to consumers with four different motivations. A fuzzy model for the evaluation and emotion of online review texts is proposed using the theory of consumption motivation type. It has an inbuilt fuzzy corpus of consumer evaluation and emotion and has given a calculational method of comprehensive evaluation and emotion combined with the consumer’s preference for product attributes.